Live Law 6 is your chance to hear the beard in person. Nashville Private Investigator hosts this amazing LIVE podcast at the W. O. Smith School of Music in Nashville on August 6, 2014.
A live storytelling event co-hosted by the Life of the Law podcast and Pursuit Magazine - The magazine of professional investigators. Harold Bradley, Jason White, and other Nashville music insiders will speak about the ways the law and music collide, and how that collision has changed Music Row forever. With musical guests, the Muddy Magnolias.
Get your tickets Here:http://livelaw6.brownpapertickets.com/
Tickets are $20 in advance and $25 at the door.
Many years ago, my then-boss Jack and I stepped into his office, shut the door, and put the phone on speaker for a client call. Jack dialed the number. We had a few questions for Mr. Jaxx. (Not his real name.)
Mr. Jaxx dolled out contracts to consultants for a large institutional lender. Neither Jack nor I had ever laid eyes on Mr. Jaxx, but he was a good client and we had a reasonably good rapport.
On the fifth ring, Mr. Jaxx’s voicemail picked up. “Hello, This is Bill Jaxx with Big Institutional Lender. Please leave a message.” Jack left the message, gave him my extension, picked up the handset, and placed it back in the cradle. Call finished.
I made a crack about Mr. Jaxx sounding like a “big ol’ boy.” Jack, mockingly, in his best big ol’ boy imitation, bellowed, “Hello! This is Bill Jaxx.”
We both laughed.
I slipped out the door and strolled through the work room, back to my office. Jack headed out to a lunch appointment. I sat down in my office chair, not even thinking about the call. When …
Screaming from Jack’s desk came that irritating (and in this case, sickening) repetitive honk of the “off the hook tone.”
I jumped from my desk, sprinted through the office, grabbed the phone, and seated the handset back in its cradle. Then … I waited, nauseous, for Mr. Jaxx’s return call.
Maybe it didn’t record our mockery. Maybe I could call his secretary and ask her to delete the message. Maybe I could shoot myself before he called back. Maybe …
The phone rang to my extension at 3:00 PM. Mr. Jaxx was professional—he answered my questions courteously—and I thought … maybe … just maybe … he hadn’t borne witness to our idiocy. We were about to end the call when Mr. Jaxx said, “By the way, I’m not that big a boy.”
My heart seized. I apologized profusely. He, graciously, said “No harm, no foul.”
We never got any more business from Big Institutional Lender.
As professional investigators, we should know this better than most: Someone’s always listening.
It happens in email, texts, letters, and … yes … phone calls. The misstep. The hasty reply while you’re still annoyed. The “I was trying to be cute email.” (Always a bad idea.)
We could sidestep most of our idiotic blunders with just a hint of thoughtfulness: What if someone could hear me right now? Would I still say this?
I share this story for two reasons. First: transparency. We all make silly mistakes. Sometimes they’re outright stupid. Sometimes they’re unintentional flubs. Second, I’ll tell one on myself if it might help you avoid the same fate.
Brands strive for engagement, interaction, feedback. Marketing experts, people who "... eat inspiration and s#!* success," chase trends:
If you're not on Twitter, you're losing the race.
If you're not pinning on Pinterest, your business will fail.
If you're still using Facebook, you're so behind the times.
If you're not sharing on Instagram, you're an idiot.
I find it difficult to keep up with which social media platform is at its peak, which is waning, and which is about to take off.
I saw an idea the other day that tapped into a distant memory: Sitting in a doctor's office in 1975, that antiseptic smell, the nurse with the white uniform and the hat. The doctor was a GP. He treated kids, moms, and dads. In the magaizine rack there was always a copy of Highlights. That little magazine had the coolest games. "Find the difference" puzzles. Word search puzzles. It was engaging.
My wife, Kim Green, remembers a similar pub from that era: Weekly Reader was her go-to source for interactive fun.
Here's the thing: While Twitter enjoys its meteoric ascent, peaks, and then slowly falls back through the stratosphere, burning off layers on reentry ... While Facebook struggles to find a way to squeeze dollars out of every possible crevice ... While Pinterest dies on the vine and Instagram leads the pack ...
Highlights is still in print and has a circulation of over 2,000,000. Nearly eight million readers pick up and read Scholastic News every week. (Scholastic News is what became of Weekly Reader.) These are print publicaions that have been around since the early 1900's.
The idea I saw that sent me wandering down these paths was a markteting guide designed like a coloring/activity book. It was brilliant. We're working on a new day-long seminar with Pursuit Magazine. I'm thinking ... maybe an activity book might be a good idea. For starters, you could check out this cool word search puzzle.